- Secure websites are a must
- Voice Research, the future of SEO
- Go beyond just creating links
- Content still holds the key to SEO in 2020
- CTR and “downtime” will become important ranking factors
SEO is one of the fastest growing marketing disciplines. The SEO of 2019 does not look like that of 2018 or the SEO of 2020. Although the basic principle remains the same, SEO aims to make websites easy to find and understand) the tactics involved are very different from what they were 15 years ago. So what are the main trends in SEO for 2020 and how to implement them on your site? This is what we will see in this article.
Secure websites are a must
User security is a trend that does not seem to have much to do with SEO, but is very important for the user experience on your website. If a user does not feel safe to visit a page, he or she is very likely to leave it quickly. Or, if they see a “Not Safe” warning, they may decide not to access your page. As a result, high bounce rates could affect the position of your page in the organic search list.
It is important to enable the HTTPS protocol for your site. HTTPS provides web users with a secure encrypted and authenticated connection. According to Google, the HTTPS protocol “helps prevent intruders from altering communications between your websites and the browsers of your users.” Google wants to provide users with a secure browsing experience. Therefore, those who implement the HTTPS protocol may experience an improvement in their SEO.
If you are trying to collect personal information from your users on your website through a form for example, you have the responsibility to protect their privacy. It is extremely important to assure your users that their data will be protected as long as they remain on the page.
Voice Research, the future of SEO
Your website should not only be optimised for search engines, but also for its users. Millions of people are already actively using voice assistants in their daily lives. Siri, Alexa, Cortana etc. Voice research will also be one of the hottest SEO topics in 2020. Anyone who creates content today must ensure that it contains the right phrases for voice search.
Nowadays, Google understands vocal language very well. Thus, by incorporating phrases and “real” phrases in place of keywords, you are giving more resources to Google. But how to feed a voice assistant? In the case of Google, it is powered by featured snippets. A featured snippet is an excerpt that appears above the classic search results and answers a question very accurately.
But how to appear at this position, which is also called Position 0? The only way to have a chance is to use charts and bullets in your page / article, because Google can read them very easily and likes to display them in an excerpt. This does not mean that you will necessarily succeed in getting this place, but you will have more luck. Also be sure to provide content that people find interesting. In the end, everything is a question of information and answer given to the question asked by a user.
Go beyond just creating links
Link building remains a valuable asset for SEO. This is one of the top three ranking factors. However, his golden age is over. In the fast years of link building, SEO professionals only spammed their links into directories and directories, and it worked. But, this time is now over. According to experts, the authority of the page is what matters most. This means that an article or web page will rank more when authoritative sources link you to it. Thus, you would be better off with some important pages that are related to you rather than a lot of small pages with less authority. So do not waste time with small blogs without authority. Moreover, relevance matters a lot. The theme of the site on which you wish to link must be in line with yours. Never forget, quality always prevails over quantity.
Content still holds the key to SEO in 2020
Content is an integral part of current and future SEO. Search engines focus on what they think is useful content for the users who search for it. It is therefore essential to have a good content strategy. It’s the backbone of your entire SEO operation. Remember that it’s essentially your ticket for Google (and other search engines) to connect you with its users.
Therefore, you first want to create a good content strategy that associates your content with research intent. In the broadest sense, your content strategy should aim to create the best value for money for users. In addition, experts suggest that your site has the expertise, authority, and reliability you need. In addition, you must use different types of media, such as video and audio to maintain a high level of engagement.
However, it goes without saying that if you start publishing content completely different from your habits, you should not expect to reach a high position. You will be more likely to rank well when you stay in your area of expertise. If you create good content, with the right expertise, authority and reliability, your SEO will thrive.
CTR and “downtime” will become important ranking factors
As people get used to fast Internet connections and information at their fingertips, clickthrough rates (CTR) on websites and emails and downtime (how long do people will go on to look at an advertisement, to buy property, etc.) will have even more importance for your SEO.
These two measures are important because they show an overview of the user’s satisfaction. The time someone stays on a page they click on may indicate interest in your content. A person who spends time on a page indicates, in general, how satisfied she is with what she has just found.
We expect the search engines to give more value to downtime in 2020. One thing to note is that in SEO, the downtime is different from the CTR in that the CTR records the number of people who clicked on a link based on the number of people who saw the SERP. The downtime is more interested in what people do after clicking on the page.